About Me
Expert Paid Search & Paid Social Leadership
6+ Years experience with Global Brands (GM, Shiseido, BRP, Fido and Hermès). Specializing in driving multi-platform ad campaigns (Google, Bing, Meta, LinkedIn, Pinterest, Reddit, Tiktok, Display..).
Expertly planning, managing, and optimizing high volumes of daily Paid Search and Paid Social campaigns with monthly budgets ranging from $50K to $100K.
Data Visualization & Storytelling
Proven ability to design clear, executive-ready dashboards: tailored performance deep-dives, creative best practices guides, and historical data-based budget forecasting models.
Performance-Driven & Analytical: Proficient in tracking core KPIs (ROAS, CPA, CTR, CPC) and transforming data-driven insights into profitable marketing strategies.
Relationship Building & Trust
Managed day-to-day communications and fostered a 2+ year relationship with E-commerce leadership at Shiseido (major global makeup/skincare brand, annual revenue ~$1M in Canada) and internal teams. Focused on cultivating trust through active listening, empathetic expectation management, and setting realistic, high-impact goals.
Stay In Touch
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